Relational Marketing Promotes Sustainable Consumption Behavior in Renewable Energy Production
نویسندگان
چکیده
Until recently, the prominent stage of electricity generation has been carried out by utility firms; however, general landscape power in world is changing. The availability low-cost photovoltaic panels encouraging households to become local producers themselves and sell energy grid at a micro-scale. Therefore, development renewable production increasing domain market from pure product delivery mixed services goods delivery, with new players entering value chain. For this reason, firms need rethink their marketing activities, interface interaction consumer, infrastructure they for flow architecture proposition. Faced growing services, study investigates how should target activities take advantage business opportunities newer networks competitive coalitions. results suggest that strengthen competitiveness capability internal marketing, core competence technological personnel management, external promotions. By doing so, will be able compete established technologies generate revenue treating disruptive innovative distributed as gateway service market, prospect S-D-dominant logic activities. Moving beyond traditional culture could open up growth expansion attract greater number consumers, done today similar high-tech industries.
منابع مشابه
Microalgae as Sustainable Renewable Energy Feedstock for Biofuel Production
The world energy crisis and increased greenhouse gas emissions have driven the search for alternative and environmentally friendly renewable energy sources. According to life cycle analysis, microalgae biofuel is identified as one of the major renewable energy sources for sustainable development, with potential to replace the fossil-based fuels. Microalgae biofuel was devoid of the major drawba...
متن کاملeconomic optimization and energy consumption in tray dryers
دراین پروژه به بررسی مدل سازی خشک کردن مواد غذایی با استفاده از هوای خشک در خشک کن آزمایشگاهی نوع سینی دار پرداخته شده است. برای آنالیز انتقال رطوبت در طی خشک شدن به طریق جابجایی، یک مدل لایه نازک برای انتقال رطوبت، مبتنی بر معادله نفوذ فیک در نظر گفته شده است که شامل انتقال همزمان جرم و انرژی بین فاز جامد و گاز می باشد. پروفایل دما و رطوبت برای سه نوع ماده غذایی شامل سیب زمینی، سیب و موز در طی...
15 صفحه اولRenewable Energy Strategies for Sustainable Development
This paper discusses the perspective of renewable energy (wind, solar, wave and biomass) in the making of strategies for a sustainable development. Such strategies typically involve three major technological changes: energy savings on the demand side, efficiency improvements in the energy production, and replacement of fossil fuels by various sources of renewable energy. Consequently, large-sca...
متن کاملSustainable Consumption and Production Patterns
In 2006, in order to meet the requirements of the Swiss economy and households, around 360 million tonnes of materials were extracted, consumed or displaced in Switzerland or abroad. This represents an increase of 17 % compared with 1990. On the other hand, the increasing sales of organic products in 2007 and 2008 give an indication in changes in household habits towards more sustainable behavior.
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su15075714